From Adventure to Inspiration: The Story Behind EverNorth Outfitters

Every great outdoor brand starts with a connection to the places that inspire it.

For founder and outdoor creator Collin Ritsema, that inspiration came through years of exploring Michigan's rugged shorelines, historic lighthouses, and hidden trails while documenting those experiences on the CDR Adventures YouTube channel. What began as a passion for sharing outdoor adventures gradually grew into something bigger: a desire to celebrate the landscapes, values, and experiences that make time spent outdoors so meaningful.

That vision ultimately led to the creation of EverNorth Outfitters.

Where CDR Adventures and EverNorth Intersect

While the two brands serve different purposes, they share the same foundation.

CDR Adventures exists to tell stories through exploration, showcasing the natural beauty, history, and adventure found throughout Michigan and beyond.

EverNorth Outfitters was created to carry those same values into a lifestyle brand centered around exploration, conservation, and a lasting connection to the outdoors.

Rather than being a merchandise extension of the channel, EverNorth is an independent outdoor brand inspired by the experiences, places, and community that helped shape CDR Adventures.

Inspired by the North

Michigan's wild places have always been at the heart of the journey.

From the rocky shores of Lake Superior and remote island lighthouses to dense northern forests and winding backcountry trails, the landscapes of the Great Lakes region continue to shape the identity of EverNorth Outfitters.

The name itself reflects a spirit of exploration and a desire to keep moving toward the next horizon. It represents curiosity, discovery, and the belief that some of life's most meaningful experiences happen outdoors.

More Than a Brand

At its core, EverNorth is about more than apparel.

It is a celebration of the places that inspire us, the adventures that challenge us, and the responsibility we share to protect the outdoors for future generations.

As CDR Adventures continues to document new destinations and experiences, EverNorth Outfitters will continue to grow alongside that journey, helping build a community of people who value exploration, stewardship, and a deeper connection with the natural world.

The adventure continues. The direction remains the same.

North.